The Labrador Brats Dog Blog

Interview: Certified Dog Trainer, Holly Lewis

Recently had an opportunity to meet with Holly Lewis, Certified Professional Dog Trainer (CPDT-KA), owner and operator of Cold Nose Dog Training in Milwaukee, Wisconsin. Holly is one of my “go to” trainers and has worked with many families on understanding what works and what doesn’t work when training large breed pups.

Holly has been at this business for a while and for her it is truly a passion. Holly spent the better part of her life in Corporate America. The skills she honed there serve her well in the dog training world, such as presenting and teaching to diverse groups of people and identifying solutions to complex problems.

Many readers and their dogs haven’t worked directly with a trainer while some may have used a trainer along with other obedience tools.

Holly met with me to answer some basic questions about puppy training, dog obedience and training large breed dogs such as Labrador Retrievers, as well. So let’s share that doggy wisdom with you now!

Holly: Big dogs can have different needs than small dogs. Due to their size, injury is a real risk. Keeping your dog in top physical shape, including a healthy weight, will help protect them from injury. Exercise Induced Collapse is more common in larger breeds as are knee injuries.

When a large breed dog is a puppy, it can be cute when they jump on or mouth a person. However, they soon will become a full size dog where cute puppy habits may not be as adorable. Teaching your large breed dog polite manners as a puppy will help set them up for success as they continue to mature. Manners will also endear your dog to strangers and others he may encounter.

I am an advocate of being aware of a dog’s breed or breed mix and how that may factor into their behavior. People are often surprised their lab is mouthy. Looking back to its roots, a lab naturally works with its mouth. Instead of “training it out of them,” look at how to work with the instinct, such as teaching the dog to carry a toy or bumper to occupy their mouth.

Holly: It is important to reward the behavior you would like to be repeated and ignore the behavior you don’t want to be repeated. If something is not reinforced (does not receive attention), it is less likely to be repeated. If a behavior is rewarded, it will be repeated! It shows the dog what the “right” behavior is instead of focusing on the less desirable.

Holly: The biggest misconception I hear from people is the need for dominance/alpha/pack leader in dog training. The study this theory is based on, involving wolves, dates back to the 1970’s. Since that time, the study has been invalidated and shown to be inaccurate. Modern training methods are not only scientifically proven but are much more humane and safe. We help our dogs by setting and teaching rules and limits. We do not need dominance to achieve this. This is demonstrated with police dogs, drug sniffing dogs, bomb detecting dogs, hunting dogs and more who are all trained with non-force methods.

Holly: I disagree with negative reinforcement methods. I am not saying they will not work, however they work out of fear, which is more likely to bring forward aggression and other serious behavior concerns. I train based upon trust and building a relationship with my dog. Shock collars work using pain and fear. I have seen many dogs present with behavior issues as a result of shock collars. Spray collars are also an aversive, again creating fear, which can be problematic. I also do not recommend choke chains or prong collars. There are many effective & humane tools and methods to avoid using harsh items.

Holly: Sometimes it can be harder to work with owners as they come with preconceived notions about how training should be and how to achieve the outcomes needed. In training, I am really teaching the owners the best way to get the response they would like from their dog. The owners actually train their dog.

Holly: Any dog can learn. We simply need to determine their motivation and what will be rewarding from their perspective. We also need to be able to break the task down into small enough steps to achieve a successful outcome. Some breeds may be perceived as being more difficult to train. However, it goes back to determining the dog’s motivator and tailoring the training to work with the dog. The training is also based upon the desired end result.

Holly: Classes provide a great opportunity to have a professional help owners refine their skills and provide a structured plan of learning. Classes help set aside time to work with our dog to achieve the skills we want and build our relationship. Many professional trainers, including myself, attend classes with our dogs for the added benefits.


  1. Reward the quiet.
  2. Ignore the bark.
  3. Remove the stimuli or access to stimuli which causes the bark.
  4. Redirect the dog away from the stimulus.
  5. Teach an incompatible behavior (such as teach a really strong sit as the sit will act as a distraction from barking.)

Holly: If house-training is unreliable, it is most important never to leave your dog unattended. Even if you have an adult dog, work on housetraining as if he’s a puppy. I have even gone so far as setting a timer to remind me to let a dog outside. Be sure to offer loads of praise when your dog takes care of their business outside. If mishaps happen inside, do not make a big deal of it. Simply clean it up thoroughly and start from the beginning. If problems persist, be sure to get a full medical check from your veterinarian to rule out any medical issue.

Holly: Labrador Retrievers are bred as working dogs and we often forget they need a way to express that instinct. Owners are often surprised by their energy and struggle to understand why their dog chews inappropriately when it is not exercised. Labs need an outlet for their energy. Fetching a ball, going for a jog, learning new tricks, hunting, sniffing and playing are all activities a lab may enjoy while helping burn off some steam. There’s a saying in the training community of “A tired dog is a good dog.”

Holly: When buying any puppy, it is critical to do your research. Are you ready to handle the energy and size of a lab? Ready to handle the potential challenges a lab may pose such as mouthiness, chewing and jumping? Our society has a strong stereotype of Labs, but not all characteristics hold true for each dog. For instance, many labs are easy going, fantastic family dogs, but some are not suited to families with small children due to their size and energy. The dog (insert breed) we remember growing up may not be the lab we adopt today.

Ask the breeder these critical questions:

Consider if a puppy is right for you, or if you could open your home to an adult dog? There are many quality Lab rescues offering dogs which are healthy of all different ages. Rescue dogs do not all come with heavy baggage. Dogs are in rescue for many different reasons. Adopting a rescue dog is a rewarding experience! Most rescues or shelters can tell you a lot of information regarding the dog’s temperament, likes/dislikes, energy level and more.

Positive, non-forced based training with your dog will be a rewarding experience for both you and your dog.

Have more questions? Contact Holly Lewis, CPDT-KA at:

Cold Nose Canine Dog Training
Milwaukee, Wisconsin USA